SOSTAC metoden

SOSTAC is an Acronym for the 6 basic elements of the Marketing Plan:

• Situation Where are we now?
• Objectives Where do we want to get to?
• Strategy How are we going to get there? – The Big Picture
• Tactics How are we going to get there? – The Detail
• Actions Who is going to do what and when?
• Control How can we control, measure and develop the process?